Telco Product Design

*This project is confidential and part of materials are not allowed to be shown. Please contact me for more information.

To begin a digital transformation for Malaysian biggest telco, we conducted research to uncover unmet needs with customers and mapped 49 to-be state omni-channel customer journeys. During concept design, we created tangible design concepts including IA, experience principles, interaction model, and hero flows that will establish a hierarchical framework. We also built the foundation of a scalable design language that can expand across devices and touch-points, and visualize directions across multiple brands under this enterprise.

Customer Journey & Responsive App Design